We live in a media landscape that surrounds us with advertisements, radio programs, films, TV series, podcasts and articles, influencing us during nearly all our waking hours. It is here we receive our news, entertainment, and where we share, calibrate, and create a common understanding of the world. This is the campfire of our era — and that is a great responsibility. It matters who an editorial team designates as an “expert.” It matters that soft, vulnerable men who can be afraid are rarely represented in our stories, just as balanced, ambitious women who are significant in their own right, and not just as someone’s wife or mother, are seldom portrayed. It matters when we say “sex against her will” instead of “rape,” and when coverage of female politicians focuses on their shoes, bags, hair and children. It matters that transgender people are almost exclusively portrayed as teenagers—if they are portrayed at all. That society’s ideal body type dominates the media in terms of health, agility, and body mass, wth exceptions to this ideal being defined by their “uniqueness”. The same goes for sexuality. That brown-skinned people are portrayed as prostitutes or gang members. That “older” women (you know, over 45) are either invisible or someone’s grandmother. This is not what our society looks like. Whether or not one is represented—and how—affects our (often unconscious) interpretation of value, which can be seen reflected in, for example, gender pay inequality and difficult/impossible working conditions. It also affects awareness of their existence, which can be seen in both the absence of representation and in stereotypes.